|
|
|
|
|
Our Products
SMS/Text Messaging
Grow your
business with the power of SMS text message marketing...Many
organizations are now using SMS/Text message marketing as a
powerful marketing tool...More
SMS 15-Day Free Trial...Call
800.688.9512
|
Social
Media Development
77we.com builds powerful social media
campaigns for companies focused on ROI. Our expert team work
hard in driving massive traffic, and huge levels of leads and
sales.
More
|
ADapproval-Lite
(For
Real Estate
Brokers & Agents)
ADapproval-Lite automated
system enables Agents and brokers to achieve a single
point-of-entry for all advertising needs.
More
|
SMS Lead Generation Progam...For
Mortgage Bankers/Realtors
From the
Prospective Buyer
to
You
within seconds...
More
|
Mobile Website Development -
We Develop, Publish, & Manage
Your Mobile Site...
Go
Live In 24 Hours
77we Mobile Website Development software is a mobile CMS and
mobile landing page management system for building,
deploying and tracking your mobile pages and micro-sites.
With 77we you can easily publish relevant mobile content for
on-the-go consumers and establish deeper interactions within
their context - from awareness to retention, to maintain a
strong brand brand.
More |
|
|
|
|
|
|
|
|
|
Auto Dealer Cross-Promotes Their Mobile Marketing via
Radio Spots
INTRODUCTION:
A local family of dealerships in the Jacksonville, FL area implemented a
mobile text messaging campaign with a goal of generating cell phone
leads to both follow up for new car sales, and push service/sales
specials throughout the months.
GOALS:
1. To generate a large mobile database
2. Compare radio station effectiveness by the number of opt-ins, thus
gauging the dollars spent on radio.
3. Utilize the database to farm warm leads and to push monthly service
specials.
METHODOLOGY:
Four radio stations were utilized during the 2009 year. For each
station, a promotion of 4-8 weeks was run that fit the audience and the
dealership.
At the end of the promotions, the mobile database was contacted again
and asked to respond for dealership-specific offers. One such example
includes “Interested in a FREE TV with the purchase of a new vehicle for
the holidays? Reply GMC to [short code].”
RESULTS:
After all the campaigns were completed, a total of 4000 mobile opt-ins
were generated. One radio station brought in over 1600 leads, while
another station brought in just over 600.
During the later mobile push, over 370 mobile numbers (9.25%) responded
to the free tv offer, giving the dealership extremely warm and valid
leads to follow up on.
DISCUSSION:
All goals were met during this promotion, including the rating of local
radio, generating a large number of mobile opt-ins, and utilizing those
numbers to follow-up on potential buyers. Because of this, the
dealership was able to focus more accurately on the radio stations that
brought in the best results, and focus promotions tailored to their
primary audience.
Also, the dealership has been able to maintain a valid relationship with
their customers by inviting them in for free lunches, car club events,
and detail/service specials. By maintaining this mobile relationship
with their database they have increased the number or repeat and loyal
customers.
|
|
Horizontal Image Scroller 3
| |
