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Our Products
SMS/Text Messaging
Grow your
business with the power of SMS text message marketing...Many
organizations are now using SMS/Text message marketing as a
powerful marketing tool...More
SMS 15-Day Free Trial...Call
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Social
Media Development
77we.com builds powerful social media
campaigns for companies focused on ROI. Our expert team work
hard in driving massive traffic, and huge levels of leads and
sales.
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ADapproval-Lite
(For
Real Estate
Brokers & Agents)
ADapproval-Lite automated
system enables Agents and brokers to achieve a single
point-of-entry for all advertising needs.
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SMS Lead Generation Progam...For
Mortgage Bankers/Realtors
From the
Prospective Buyer
to
You
within seconds...
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Mobile Website Development -
We Develop, Publish, & Manage
Your Mobile Site...
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Live In 24 Hours
77we Mobile Website Development software is a mobile CMS and
mobile landing page management system for building,
deploying and tracking your mobile pages and micro-sites.
With 77we you can easily publish relevant mobile content for
on-the-go consumers and establish deeper interactions within
their context - from awareness to retention, to maintain a
strong brand brand.
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Mobile Marketing Techniques Successful As
Fundraisers...
Various relief organizations across America have used SMS marketing
techniques of late to solicit funds for disaster aid in the wake of
man-made and natural disasters including the BP oil spill and Haiti's
devastating earthquake. The Mobile Giving Foundation (MGF), founded in
2007, is an organization formed to "give the 250 million American
wireless users a single 'Mobile Giving Channel' over which they could
receive and respond to appeals from worthy causes."
Once MGF has vetted a nonprofit organization, it develops a fundraising
campaign using the same principles as in text marketing - a short SMS
message to opt-in users with instructions on how to donate to the cause.
Any expenses incurred are billed to the non-profits on a post-donation
basis; in other words, the full amount of the user's donation is
delivered to the nonprofit organization when made.
With or without the MGF, some very big name charities have embraced
text-to-give mobile marketing campaigns, including the United Way,
American Cancer Society and the American Red Cross. In fact, the
American Red Cross raised over $30 million within one month of launching
its Haiti drive. Of interest to marketers, it should be noted that some
95% of the 3 million unique SMS donors were first-time donors to the
American Red Cross,
Monthly donations to the National Wildlife Federation (NWF) have also
increased by approximately fifty percent year-on-year. The campaign used
to fundraise to help Gulf wildlife impacted by the oil spill was again
quite simple: users were instructed to text in a keyword and then a
numeric code to make a donation.
Even politicians are texting for donations. John Edwards successfully
used SMS marketing techniques back in 2007 when fundraising and with
U.S. elections a billion dollar business, text marketing campaigns
during elections should become far more commonplace. After all, current
online donations tend to be three times the amount of those solicited by
direct mail and at a much larger ROI - so it tends to make sense that
fundraisers of every ilk will solicit their supporters by text messages.
Mobile marketing and fundraising for charities; the
benefits include:
* Direct response - donors can request information or a call back on
seeing or hearing your appeal.
* Capture mobile data for future opt-in mobile marketing (using a short
code)
* Your charity short code can be accessed anytime and from any media.
* Short code convenience - donate and engage anytime - anywhere.
* SMS donations provide cash-less collection environment.
* Mobile donations are well understood by many donors.
* Flexible - the mobile gift can be a single or recurring gift.
* The mobile phone is the preferred communication channel for many
contributors.
* Event reminders, confirmations and thank you messages sent by mobile
save resource and time.
* Gift Aid compliant mobile declarations (use our mobile gift aid
application)
* Campaigns can be low cost and fast to deploy.
* Mobile campaigns are instantly measurable - analytically and
commercially |
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