|
|
|
|
|
Our Products
SMS/Text Messaging
Grow your
business with the power of SMS text message marketing...Many
organizations are now using SMS/Text message marketing as a
powerful marketing tool...More
SMS 15-Day Free Trial...Call
800.688.9512
|
Social
Media Development
77we.com builds powerful social media
campaigns for companies focused on ROI. Our expert team work
hard in driving massive traffic, and huge levels of leads and
sales.
More
|
ADapproval-Lite
(For
Real Estate
Brokers & Agents)
ADapproval-Lite automated
system enables Agents and brokers to achieve a single
point-of-entry for all advertising needs.
More
|
SMS Lead Generation Progam...For
Mortgage Bankers/Realtors
From the
Prospective Buyer
to
You
within seconds...
More
|
Mobile Website Development -
We Develop, Publish, & Manage
Your Mobile Site...
Go
Live In 24 Hours
77we Mobile Website Development software is a mobile CMS and
mobile landing page management system for building,
deploying and tracking your mobile pages and micro-sites.
With 77we you can easily publish relevant mobile content for
on-the-go consumers and establish deeper interactions within
their context - from awareness to retention, to maintain a
strong brand brand.
More |
|
|
|
|
|
|
|
|
|
Mobile Marketing for Insurance Agents:
Text Your Way to Success...
A MASSIVE OPPORTUNITY FOR INSURANCE AGENTS USING SOCIAL MEDIAL AND
SMS MARKETING TO WIN NEW CLIENTS!
According to the Mobile Marketing Association, mobile marketing is
defined as “The set of practices that enables organizations to
communicate and engage with their audience in an interactive and
relevant manner through any mobile device or network.” From the
perspective of the life and health insurance agent, the two most
important terms in that definition are “communicate” and “engage.”
Mobile marketing is a communication strategy that actually gets your
message through to your target audience, as well as differentiating you
from your competition.
Sales success is ultimately about three things: 1) the quality of your
message, 2) the frequency of message delivery and 3) your ability to get
that message delivered. A fourth component to sales success is the
strength of your brand in the mind of your customer or prospect, which
is highly dependent upon your ability to get your message through to the
customer. You can have an awesome message, but if your customer never
sees it or hears it, then it has no impact. In fact, a poorly crafted
message that actually gets heard or seen on a regular basis will have a
greater impact on your business than a fantastic message that fails to
register with the customer. So, the real question is this: “How do you
get your message to be seen or heard by your customer or prospect?”
The typical insurance agent tends to rely on 20th century tools such as
direct mail, cold calls and email marketing. While some agents have made
a lukewarm attempt at using social media outlets such as Twitter,
LinkedIn and Facebook, the truth is that these tools will generate very
little business. Let’s take a look at some marketing statistics:
-
Direct mail generates less than a 3
percent response rate. Even when the agent follows up with a call,
the direct mail piece is remembered by less than 5 percent of
respondents.
-
Email marketing results in an open
rate of less than 10 percent. Even where the email marketing
consists of a regularly scheduled e-newsletter into which people
have opted, the open rate is consistently less than 27 percent.
-
Television and radio advertisements
are expensive and do little to strengthen your brand identity in the
minds of your customers.
-
Cold calling will certainly result in
sales success, but for every 10 people that actually hear your
message, only two will schedule a sales appointment. That means
that 80 percent of the people you speak with forget who you are
within a few minutes — unless you have developed a strategy to keep
in touch with them.
 Mobile
marketing is the most cost-effective marketing strategy and
generates the biggest bang for the investment. Studies have
demonstrated that 90 percent of marketing text messages are read within
20 minutes of delivery. Mobile marketing is the ultimate in
permission-based marketing and insurance agents can easily capitalize on
this medium. Consider this: 91 percent of Americans have a mobile
phone, 63 percent have text messaging capability and 48.9 percent of
those individuals have unlimited text messaging plans.
In fact, mobile marketing is your dream medium. Americans never leave
home without three things: their keys, their wallet and their cell
phone. That cell phone gives you access to your customers and clients in
a way no other medium can. When the phone rings or otherwise notifies
the user that there is a text message, he or she will automatically look
at it — and there is no spam in cellular. Unlike email, there are
extraordinarily harsh penalties for spamming in mobile, which is why
text messages are only sent with the customer’s or prospect’s
permission. And surprisingly, most people would rather receive a text
message than an email, making it relatively easy to build a mobile
database rapidly.
Smart insurance agents will utilize mobile marketing in three primary
ways: for appointment reminders, for special occasions and for
e-newsletter types of communications. Let’s take a look at how you can
utilize mobile for each of these applications.
Alerts
Special Occasions
There is almost nothing more insulting than an email birthday card.
Everyone knows that you simply clicked the mouse and the card was sent.
A special occasion text message is perceived to have taken a certain
amount of energy on the part of the sender. Because the recipient
likely does not know that mobile marketing technology allows the
greeting to be scheduled in advance, he or she will think you made a
special effort to remember his or her special occasion and then actually
typed in the message — which you did indeed do, albeit but months in
advance. If you combine this tactic with a real, delivered card, the
impact will be tremendous. I recommend doing this with both clients and
prospects.
The Mobile Newsletter
Text messages are limited to 160 characters, which makes them the ideal
marketing medium. It forces the agent to focus the message on just one
idea aimed at capturing the client or prospect’s interest quickly. Once
a month or so, simply send out a special “VIP customer” message such as:
“Just released: Reduced rates on individual disability income. Call to
see how affordable protecting your income can be.” This message was 117
characters and could have included a link to a mobile website or even a
whitepaper. You can also use mobile text messages to alert your list to
regulatory changes that may impact them.
Conclusion
Mobile marketing technology is an incredibly affordable tool for the
savvy insurance agent. More importantly, it is incredibly easy to
measure your return on investment. For example, if you only used mobile
texts to send appointment reminders, which resulted in a reduced number
of no-shows and a larger number of prospects calling to reschedule, the
system will have paid for itself for an entire year. Mobile technology
is a very personal medium that will help you build stronger
relationships and strengthen your brand identity with prospects. And
what’s more, a mobile marketing system will cost less than $40 per month
for the average agent and will pay for itself many times over.
Case Studies
Do you send email blasts to a data base? What is your open rate?
SMS has an industry average of 97% + Open rate
 Example:
TEXT INSUREME TO 64842 FOR Information about Insurance from Monday
Sailor Select Comfort bought ads inlocal newspapers, which instructed
users to send the company an SMS message with their zip code. Select
Comfort sent back the nearest store location along with a mobile coupon
for $50 off. According to OgilvyOne’s Mandel, seven times more people
texted in their responses than those who called in the company’s 1-800
number that was also in the advertisement.
Demographics: Sent Text Messages (US - 09/08) • According to the Nielsen
Company, 77 percent of U.S. mobile subscribers used SMS by the end of
2007. In comparison, the same report said that 36 percent of mobile
subscribers accessed the mobile web in the same period. • Mobile
Internet subscribers represent 39% of all wireless subscriptions. • In a
July 2008 survey by the Direct Marketing Association’s mobile marketing
arm, SMS campaigns were found to be the most successful mobile ad
medium, with 70% of those surveyed having responded to a marketing text
message, only 41% responded to a survey and 30% to email • American cell
phone users are sending more text messages than they are making phone
calls, according to a Nielsen Mobile survey
“We have liked having the ability to send out meeting reminders to
potential clients and the feedback we have gotten is that our clients
like it as well. Michael Sailor http://www.sailorinsurance.com
needs. • Add the Mobile Option to Your Sales • Increase Your Customer
Loyalty • Reach New Demographics • Track Your Advertising Efforts •
Drive Lead Generation and ROI
What is a mobile website? How is it different from a regular website?
Mobile websites are specifically designed for viewing on Mobile Devices
such as Mobile Phones. Until recently websites were meant to be seen on
a computer that has a large screen for viewing, along with reasonable
computational power & internet speed. But mobile phones in general have
smaller screens & are far less powerful than a computer. Also their
internet connection speed is much slower. So websites in their current
form do not work well on mobile phones. Hence the need for a mobile
website.
Preliminary Questions... • What mobile systems do you have in place? •
What valuable content do you have (web)? • Who is in the prime targeted
audience? • How can we serve them with mobile systems? • What will it
cost? • How much does it make? • How long will it take to implement? •
What is the competition now doing? "SMS Text Messaging is the next
evolutionary step in insurance marketing and maintaining customer
relationships. Agents need effective low cost solutions that allow them
to reach the largest audience possible when prospecting, as well as a
way to provide valuable, timely, efficient, communication with their
current clients and customers. Text messaging is the answer. With more
people than ever using their cell phone as their communication hub, Text
Message communication makes good business sense. |
|
