77we Partners with Cricket for SMS Text Marketing Initiative

77we announced today that they are partnering with Cricket Stores in New Jersey on a multi-level SMS text marketing initiative that will incorporate into their mobile member database. In efforts to continue to cater to their social media driven demographic, 77we Alert and Coupon platform will allow Cricket customers to receive targeted SMS text messages for exclusive offers and incentives from the property. In turn, this technology will also provide detailed information for the property to better suit their customers’ needs.

The 77we mobile platform gives us the ability to deliver targeted messages to a specific client base, which allows us to better quantify results such as customer trends and sales  "Our customer base is embracing new avenues of communication and we are now able to reach out to them in ways that are convenient and comfortable for them". A store manager commented.

The campaigns have already created thousands of opt-in followers who have segmented themselves by the kind of offers they prefer. This user-generated information helps Cricket learn more about their clientele’s interests. This detailed view of customer trends allows Cricket to make immediate actionable decisions on marketing campaigns that help persuade customers to stay with Cricket.

 “77we has had a vision of providing a mobile platform that is meaningful to the Phone and Wireless industry for a long time. We are even more enthuse to implement the same platform for your business.